SEO Backlinking Case Study

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Brittany Rohr
Brittany Rohr

Founder and CEO

What are backlinks?

Backlinks are links that go from one website to a page on another website (sometimes referred to as “inbound links,” “incoming links,” or “one-way links”). Google and other top search engines view backlinks as “votes” for a certain page. Pages with lots of backlinks typically score well in organic search results.

Backlinks essentially serve as website votes. Each of these votes informs search engines that the content is worthwhile, reliable, and practical.

Therefore, the more of these “votes” you have, the higher Google and other search engines will rank your website.

What We’ve Found

The association between keyword-rich anchor text and better rankings for that term was really discovered in a recent industry study.
Avoid using excessively keyword-rich anchor text. In fact, Google’s algorithm includes a filter known as “Google Penguin.”

Google Penguin blocks black hat link-building techniques. And it pays particular attention to websites that create backlinks using exact-match anchor text.

The website linking back to you needs to be “subject-related” to your website.
Google wants to know that two websites have something in common when one connects to another.

This makes sense when you consider that if you recently wrote an article about running a marathon and had sites about fishing or universities linking back in comparison to sites about running or fitness, the ones about fitness would carry much more weight to show that you have authority in the area of marathons.

The Site Health score is based on the number of errors and warnings found on the website when the pages are crawled. Errors have the highest negative impact, and notices aren’t really a big deal. Our Site Audits have over 130 checks. The higher the score, the fewer problems your site has, the better it is optimized for search engines, and the more user-friendly it is. Creating a better experience keeps the visitors on longer and shows the search engines that you have value and will increase your trust.

Examples of A Few Of Our SEO Client’s Backlink Profiles

Showing a Brand New Website and How the Backlinks Improved the Domain Authority

New Website Design Combined with SEO Technicals Improved and increased the backlinks

Why Choose Rohring Results?

Many things go into getting SEO results, and many marketing agencies avoid doing off-page backlinking because it is all manual and very time-consuming. We feel that it is our duty to do the research and adjust our strategy based on the analytics, and almost always, an SEO client needs more backlinks. Our typical client receives around 500 backlinks in the first 6 months to really boost the results and then, based on the rankings and competition, we either continue with the high amount or we use that time to do other tasks in order to have the highest impact.

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