Google Ads and Retargeting Services
Wondering how a bunch of ads related to your recent browsing activity suddenly appear out of nowhere? Most likely, you’ve been retargeted.
Maximize your lead generation and conversions through ad retargeting services.
What Is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Advertisers have to pay for these clicks, and this is how Google makes money from searches. It is now one of the most utilized marketing strategies for businesses that want to stay on top of their competitors without waiting for months, which is usually the standard for SEO results.
What Is Retargeting?
Retargeting is a form of online advertising that targets users who have already shown an interest in your products or services. In other words, these ads are aimed at “re-engaging” with individuals who have already visited your website or app but, for some reason, didn’t convert into paying customers.
Retargeted ads can also be seen by users who have not directly interacted with your website or product but have shown interest in other websites or products similar to yours; this is called dynamic retargeting.
At Rohring Results, we can help you execute an effective retargeting ads campaign to encourage your relevant audience to interact with your brand.
How Does Ad Retargeting Work?
Ad retargeting works by tracking users’ online activities and then displaying ads related to the products or services they have shown interest in. So once a visitor browses your site, they will begin to see ads about your products while reading a blog article, browsing the web, or visiting other websites online.
Someone visits your website to check out your products or services.
They leave without checking out or booking a service.
Later, they begin to see ads for your products or services on other pages they visit.
Once you’ve caught their attention, they will go back to your site to buy your products.
Integrate Ads Retargeting to Your Marketing Strategy to Drive More Traffic
At Rohring Results, we can help you maximize your audience reach and profitability through ad retargeting. Our ultimate goal is to help you achieve sustainable growth for your business by using all the necessary tools and resources to create successful campaigns for your business. If you’re ready to get started, don’t hesitate to call us today!
Our Google Ads and Retargeting Process
Our digital marketing team always prioritizes the convenience of every client we work with. That’s why when it comes to Google Ads and retargeting, we only follow four simple steps that lead your business to success.
Our team will take the time to study your industry and competitors. This way, we can learn about their marketing strategies and determine various methods to help you do better than them.
Site Audit and Analysis
After gathering the necessary information about your industry and competitors, we’ll proceed with auditing and analyzing your website to check whether your site is optimized for Google Ads and other online marketing strategies.
After your site has been thoroughly analyzed and is deemed ready for Google Ads and retargeting, our team will start executing the campaign. We’ll continuously monitor your campaign’s progress to ensure that it’s going smoothly.
Reporting and Monitoring
To help you keep track of your campaign’s performance, our team will provide detailed reports that show the progress of your ads and retargeting campaign. We’ll also determine the areas that need improvement and take action to improve your results.
How Retargeting Ads Helps Your Business
Google retargeting ads is one of the most effective ways to drive traffic to your website and attract more customers. Whether you want to raise brand awareness, improve sales, or drive any other form of conversion, the strong click-through and conversion rates of retargeting advertising speak for themselves.
Frequently Asked Questions About Google Ad Retargeting
There’s no minimum amount required to begin a Google ad campaign. We can talk about your budget and goals during our discovery call. Then, we can create a proposal for your business.
Google Ads are definitely worth it for small businesses. It can help you reach a broader target audience, increase brand awareness, and more.
Both platforms are highly effective in driving new customers to your business. However, your conversion rate will depend on the quality of your campaign. To explore more options, schedule an appointment with us.
Yes. Your retargeting campaign can be set to any region, state, country, or zip code. Your account manager will closely work with you to designate your campaign to your desired area.
Many people easily get confused with this, but they’re different. Retargeting is mostly focused on paid ads targeted to users who haven’t taken your desired action but are engaged in your website. On the other hand, remarketing is usually in the form of email campaigns to re-engage past customers.
Of course! Simply schedule a call with us, and we’d be happy to explain the entire process, as well as answer questions you might have in mind.
Ready to Begin Your Google Retargeting Ads Campaign?
Rohring Results can help you create and manage your Google Ads campaign so you can focus on your business. We have a team of experts who are skilled in developing and executing effective marketing campaigns for businesses of all sizes. We’ll also be with you every step of the way, from creating your ads to managing your budget and goals, while keeping you in the loop of what’s happening. Schedule a call with us today to get started with your retargeting campaign!