User Experience Optimization

User Experience Optimization
Picture of Brittany Rohr
Brittany Rohr

Founder and CEO

Optimizing the user experience UX (user-experience design) is currently a crucial SEO factor (search engine optimization). Search engines no longer evaluate web pages solely based on their keyword usage. Instead, suppose a website wants to rank highly in organic search engine results. In that case, making a website that is easy to use and fun to look at is one of the most important things you can do to get more users. 

One of the most important parts of becoming popular with users is making a website that is easy to use and fun to look at. When people talk about a website, they essentially share their experience with it. Thinking about user experience can help with SEO because the resulting strategies tend to align with how Google ranks websites. 

Here are some specific ways to improve your SEO performance through user experience factors and help you convert every visitor into a customer:

  1. Determine precisely why your website’s visitors are dissatisfied and fix the issue immediately.
  1. Find out why people don’t follow through with checkouts, signups, completing an action, filling out forms, or responding to pop-ups.
  1. Make a UX/UI that is beautiful, works well and is easy for your visitors to use.
  1. Observe your platform functions on different devices, resolutions, browsers, languages, and locations.
  1. Find glitches, bugs, U-turns, click rages, and any user rages early on and fix them to prevent future problems.

How does site design affect page speed?

A stunning website serves little purpose if no one visits it. However, other factors could reduce the number of people that see your design.

Since designers, developers, marketers, and consultants (that’s me!) collaborate on every project from discovery to launch, we at Rohring Results give this a lot of thought.

Like every other designer or developer at Rohring Results, I pay close attention to page performance if a client’s website needs to perform well in search or generate new revenue.

According to the following facts, page speed should be a top priority if you’re considering a redesign:

83% of website visitors anticipate a page to load in under three seconds.

You are already aware of the significance of page speed. Although it’s important for SEO, slow-loading websites are annoying. The user experience on your website may suffer significantly as a result.

When assessing your page speed, you must fall under the three-second mark because 83% of users anticipate a page to load in under three seconds.

However, if your website is slow, the issue goes deeper than simply not meeting customer expectations. For example, Google estimates that 53% of mobile site visitors will leave a page that takes more than three seconds to load.

44% of visitors will form a bad opinion of businesses with websites that take too long to load.

We briefly discussed how a bad website design could harm your business’s reputation. Unfortunately, your reputation is still at risk even if you have the most attractively designed website since it will take too long to load.

Nearly half (44%) of website visitors acknowledge that if the site crashes or takes too long to load, they will form a bad opinion of the business.

If photos take less time to load, 39% of visitors will abandon the page.

The research paper by Adobe shows that a slow website risks visitor engagement.

If photos load or take less time to appear on their screen, 39% of users will abandon the site altogether. If you reduce load times, that’s a sizable portion of people could gain out on your graphic design.

A site performance improvement from 8 to 2 seconds can enhance conversion rates by 74%.

You’ll see more visitors staying on your website if you increase page speed. Additionally, there’s a risk that your revenue will double or triple.

According to research, reducing side speed from 8 to 2 seconds can increase conversion rates by up to 74%.

What could you buy if your income increased by 74%?

Each year, retailers lose $2.6 billion in sales due to slow websites.

You know that slow-loading websites negatively affect a company’s reputation, site traffic, and user experience. However, the cost of a slow website outweighs statistics from Google Analytics that are below average.

According to a recent Econsultancy study, merchants lose $2.6 billion in sales annually due to slow-loading websites.

Your slow website may hurt much more if you don’t engage in commodity e-commerce and instead use it to secure high-end partnerships or transactions.

If you want to take advantage of those sales, you must address it.

At Rohring Results, we can help you compare how well different referral sources drive traffic to your website. We can set up campaign parameters that organize themselves automatically, so you can look at all of your traffic in one place, no matter where it came from or how it was tagged. We compare your top traffic sources to one another and to all other types of traffic that visit your website. 

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