National SEO Services
Finding nationwide coverage and visibility for your business can be challenging, especially in a highly competitive industry. From digital products and e-commerce sites to national brands, our national search engine optimization (SEO) services can help you reach your audience and maximize your conversions on a national level.
What Is National SEO?
National SEO is a type of search engine optimization (SEO) that is focused on increasing your visibility and rankings across the country. The goal is to make sure your website appears in the top results for searches related to your business, improving your online presence. This can also include local SEO tactics such as content optimization to ensure it appeals to people searching from different regions.
National SEO vs. Local SEO
While national and local SEO share some similarities, there are also a few key differences that get many people confused about them. Take a look at how these two differ from each other so you can choose what strategy works best for your business.
|National SEO||Local SEO|
Target AudienceE-commerce companies, national brands, and other businesses in industries that require a broader audience mostly utilize this strategy.
Target AudienceCompanies that employ this strategy usually have physical stores or offices and only target a specific area, such as cities, regions, or neighborhoods.
Keyword ResearchThe keyword research strategy used in national SEO involves phrases and keywords related to the product or service offered. A good example would be “online swimwear store” or something as simple as “patio furniture.”
Keyword ResearchThe keyword research strategy used in local SEO usually has a geographical qualifying word or intent. “Bradenton SEO agency,” “Dental Clinic in Sarasota,” or “Italian restaurant near me” are examples of local SEO keywords.
CompetitionThe competition in national SEO is much stiffer simply because you have more competitors that can include big companies and influential brands. You can easily end up behind 300 brands if you have an incompetent SEO agency.
CompetitionThe level of competition in local SEO depends on the industry you’re in, as well as the number of competitors you have in a specific area. You can get an idea of your competition just by checking your business’s neighborhood.
Website DesignCompanies utilizing a national SEO strategy must have a website design that appeals to as many people as possible without having a strong emphasis on their brand, address, and other business information. It would be hard to find local information on a national SEO-optimized website.
Website DesignBusinesses that engage in local SEO will have a typical website that emphasizes their brand name, phone number, and address across the website. An SEO-optimized website will also contain the name, address, and phone number (NAP) in its footer and contact page.
National SEO Strategies for a Successful Campaign
According to a 2021 study from Statista, the number of digital buyers worldwide has reached 2.4 billion. This data only entails that integrating SEO into your marketing strategy is essential in reaching the majority of your target audience and increasing your visibility in the search engine rankings. Here are some of the strategies we use to make our national campaigns successful:
Advanced Keyword Research
We conduct thorough research on phrases and keywords related to your services or products with a focus on keeping up with current trends. We also suggest long-tail keywords that offer more specific results and, at the same time, invite a larger user base.
We keep a close eye on your competitors and analyze their strategies to identify areas where you can improve. We focus on finding opportunities that will make your business stand out from the competition.
Keyword Mapping & Focus Strategy
We develop a keyword mapping strategy that takes into account the page hierarchy, internal linking structure, and content, allowing us to determine the focus keywords to help you increase your search engine results page (SERP) rankings.
We are passionate about creating content that meets the needs of our clients’ target audience. Our content is optimized for SEO, highly engaging, and appeals to readers from various backgrounds.
We optimize your website with content targeted and optimized for SERPs. This includes rewriting existing content, and optimizing meta descriptions, titles, and URLs.
We build high-quality and authoritative links to your website by leveraging our relationships with industry publications and websites. We also use various strategies to expand your reach.
Customer Review Strategy
We create a plan to encourage your customers to leave reviews on various platforms to help establish trust in your brand and improve your search engine visibility.
User Experience Audits
We evaluate your website’s user experience and make recommendations for improvement. This includes analysis of the website structure, layout, usability, and responsiveness.
Web Design Optimization
We make sure that your website design not only looks professional, but also has the right content that fits your brand. We ensure that the website meets best practices, including compliance with web accessibility initiatives.
Analytics and Reporting
We provide comprehensive analytics and reporting on the effectiveness of our campaigns, so you can keep track of your progress and measure the success of our strategies.
Take Your Business to a Different Level with National SEO
At Rohring Results, we are committed to helping your business rise to the top of the search engine results page. Whether you have an e-commerce business or seeking to grow your national brand, we have the right SEO strategies to guarantee a successful national campaign. Reach out to us today, and let’s discuss the best ways to leverage SEO for your business.
Our Approach to National SEO to Get You More Conversions
We know that there’s no one-size-fits-all approach to national SEO. That’s why we follow a strategic approach that allows us to tailor our strategy according to your business goals and needs.
Goal and Objective Assessment
We start off by assessing your business objectives and goals. This helps us identify the best approach that will increase traffic, conversions, and brand awareness for your website.
Audience and User Research
We conduct research on the target audience to better understand their needs, preferences, and behavior. This helps us create content that appeals to them and also provides insight into the type of keywords they use in their searches.
We analyze the strategies your competitors use and identify areas where you can improve to gain an edge. We then create a comprehensive optimization plan based on our findings.
SEO Implementation and Adjustments
We implement various SEO strategies based on our research, which may include keyword mapping, content marketing, on-page optimization, link building, customer review strategy, user experience auditing, and web design optimization. We then track the performance of our optimization efforts through comprehensive analytics and reporting.
Featured Case Studies
We have helped numerous companies grow their business through our national SEO services. Check out some of our case studies and find out how we have helped them reach their goals.
Why National SEO Matters for Your Business
National SEO can provide your business with a wide array of tangible and intangible benefits to your business. Here are a few of them:
Below are a few popular packages for our digital marketing services.
However, we offer a free consultation where we go through your business and provide a custom marketing plan that gives you options within your budget to get you ROHRING RESULTS
Ready to Scale Your Business on a National Level?
Rohring Results has the expertise and experience to help your business succeed in the national market. Reach out to us today, and let’s discuss how we can help you expand your reach, create more conversions, and make a greater impact nationally!