Instagram Demographics & Statistics 2019

Brittany Rohr
Brittany Rohr

Founder and CEO

For new brands and businesses on Instagram Marketing, are you still wondering who are using Instagram and what type of people are interacting on your IG Business page? 

Let us help you discover those as we gathered Instagram statistics to ensure you’re set up for success. Aside from IG Stats, we’ll also share why demographics and other numbers matter and what to do with this information to make the most of your Instagram marketing.

Let’s begin with Instagram Statistics & Demographics:

With over one billion monthly users, Instagram is now a go-to for brands looking to reach audiences of all types. That is why Instagram is a must on your list when you plan your next Social Media Marketing campaign. If you’re still not convinced, let me show you some Infographics of some mind-blowing Instagram statistics to show you how relevant Instagram is for your business.


As of June 2018, the Instagram community has increased from 90M monthly active users in January 2013 to 1B monthly active users. It is expected to increase its total ad revenue by 25% in 2019. 

What’s in it for your business? 

Without any question, for any local small business or even global entrepreneur, the unstoppable growth and improving features that Instagram business accounts offer are of great value and use. Why Should You Switch to an Instagram Business Account? Here’s why: 


Have you noticed nowadays that when you scroll down your Instagram feed,  you’ll see one labeled “Sponsored” after every three or four photos on your IG Newsfeed and IG Stories?

Since Instagram can generate 4x engagement or interactions compared to Facebook, it is a great platform for reaching your audience through both organic and paid means. That’s why now, there are approximately two million advertisers proving this each month. Want to know why?  It’s because 75% of users take action and 70% more likely to buy via mobile. 


According to Digiday.com, Instagram is winning over young adults nowadays, and if your target market consists of Millenials, you know that Instagram is the right place for you to be. 

In the U.S. alone, there are about 80 million millennials, making them larger than any other demographic in the country. The most important benefit of including a Millennial audience is their potential long-term value to your business. 



Instagram Stories has grown tremendously since its launch. Now, this tool can be an incredible tool for driving engagement with your followers and building connections. 


Now that you have a bit of knowledge of how Instagram can be relevant to your business, it’s time to put a successful Instagram strategy into action. Start building a community within your brand and your target audience. If you need support, we can help! 

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