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Top Free Tools for Managing Your Social Media

Tools for Managing Your Social Media
Picture of Brittany Rohr
Brittany Rohr

Founder and CEO

The majority of small businesses use social media as a marketing tool, and the reason is crystal clear. There are hundreds of millions of social media users and having a cohesive social media presence allows small businesses to speak directly to them. Because managing different platforms at once can be tricky, it’s best to use social media management tools.

Social media management may quickly suck up a lot of your time if not done right, so you’ll want to find a platform that’s straightforward and simple to use. Look at customer reviews on industry forums to get a sense of how long it will take you to master the platform you’re considering.

When choosing a social media management tool for your business, you should first ask yourself a few things. How user-friendly is the main interface from which you’ll handle the majority of your posts? Are there any automated features or routines that can help you create on-brand images and posts more quickly? And of course, as with any tool you use for your small business, is it free?

Free versus free trial

Not every free social media management tool is the same. Many free plans have limitations, and some companies provide only free trials, but not free plans (e.g., Sprout Social), meaning you can freely enjoy their platforms only for a limited time.

Some free plans, for example, only let you operate with a certain number of social media accounts or schedule a certain number of posts at a time. This may not be a problem when you first start, but it may become a problem later on. Other plans may limit the number of users you may have, which might be a problem as your company grows, or they may limit the amount of analytic data you can see. Also, you may not be able to manage your ads in other free versions.

Affordable Social Media Management Tools

Top 3 Free Tools for Managing Your Social Media

Most social media management tools nowadays start with a free plan but can be upgraded to paid plans depending on the needs of your business. Some even let you try their paid plans for 14 days for free.

Here are the Top 3 free social media management tools today:

1. Hootsuite

Hootsuite continues to be a robust platform offering a suite of features for efficient social media management, including post scheduling, analytics, team collaboration, and seamless integration with various apps.

Free Plan:

  • Allows a single user to manage up to three social channels and schedule up to 30 posts.

Paid Plans:

  1. Professional Plan (Starting at $99/month):
    • Ideal for individuals or small businesses.
    • Offers increased social network profiles (up to 10), advanced scheduling options, and enhanced analytics. Limited to one user.
  2. Team Plan (Starting at $249/month):
    • Designed for collaborative work with up to three users.
    • Expands social account limits to 20, fostering teamwork and providing extensive social media management capabilities.

Enterprise Custom Plan:

  • Tailored for larger businesses with varying needs.
  • This plan offers scalability and customization.
  • Starting at 5 users and 50 social accounts.
  • Businesses can request a demo to understand the tailored features and receive a customized pricing plan that aligns with their specific requirements.

Additional Information:

  • The Enterprise Custom plan might include a wide array of features, advanced analytics, comprehensive team management tools, and personalized support.
  • Factors such as the number of users, social profiles, and specific business needs might influence the pricing for this plan.

For precise details about the Enterprise Custom plan, businesses are encouraged to request a demo from Hootsuite’s sales representatives. This demo will provide an in-depth understanding of the plan’s features and a customized pricing structure that caters to their enterprise-level requirements. Visit Hootsuite’s official website for the most current and detailed pricing information as well as any recent updates or new offerings.

2. Buffer

Buffer is a robust tool tailored for marketers seeking to create, schedule, and analyze posts across various social media platforms. Its intuitive interface offers insights into key metrics such as likes, clicks, mentions, favorites, retweets, and estimated views, enabling users to optimize content performance. Accessible across browsers, news readers, and mobile devices, Buffer proves to be a flexible ally in your marketing arsenal.

Understanding Buffer’s Plans

     1. Free Plan:

Buffer’s free plan allows users to manage up to three social channels, each representing a single account on platforms like Twitter, Instagram, Facebook, Pinterest, or LinkedIn. Users can schedule up to 10 posts per channel, providing a basic yet effective introduction to Buffer’s capabilities.

     2. Essentials Plan:

Starting at $6 per month per social channel, the Essentials Plan offers enhanced features. It enables users to manage an unlimited number of social channels, granting access to additional connected accounts and allowing for a larger queue of scheduled posts. This plan suits individuals or small businesses aiming for a step-up in their social media management.

     3. Team Plan:

Priced at $12 per month per social channel, the Team Plan is designed for collaborative work. It includes all Essentials Plan features along with provisions for multiple team members. This plan facilitates seamless teamwork, ensuring coordinated efforts in social media endeavors.

     4. Agency Plan:

Tailored for agencies and enterprises, the Agency Plan starts at $120 per month per social channel. It encompasses advanced features for extensive social media management, providing robust analytics, comprehensive reporting, and additional customizations to meet diverse client needs.

Factors Influencing Pricing

Buffer’s pricing structure is influenced by several factors:

  • Social Channels: The number of platforms you intend to manage.
  • Users: Plans can cater to individual users or accommodate multiple team members.
  • Scheduled Posts: The volume of content you plan to schedule across platforms.

Buffer’s free plan isn’t just a trial; it’s an invaluable foundational stepping stone for businesses seeking affordable social media management. It provides an opportunity to learn, adapt, and strategize without financial commitment, enabling you to make informed decisions about your social media management journey.

3. Later

Later offers a suite of tools for affordable social media management, focusing on Instagram-centric content planning. Users can efficiently schedule photo posts, manage media libraries, and access basic Instagram statistics. The platform’s grid preview aids in visual organization, while the user-generated content helper fosters community engagement.

Free Plan for Affordable Social Media Management

Individuals can kickstart their social media journey with Later’s free plan, providing access for one user and one social account per network, typically capped at 30 monthly postings.

Paid Plans (Billed Yearly) for Enhanced Value

  1. Starter Plan (Potentially starting at $25 per month):
    • Offering expanded features suitable for those seeking affordable yet enhanced social media management, including increased users, scheduled posts, and basic analytics.
  2. Growth Plan (Potentially starting at $45 per month):
    • Tailored for growing businesses or marketers looking for affordable ways to access more extensive analytics, increased posting limits, and enhanced user access.
  3. Advanced Plan (Potentially starting at $80 per month):
    • Catering to advanced users or larger businesses, this plan provides comprehensive analytics, expanded posting capabilities, and additional features to refine social media strategies at an affordable rate.

Later’s pricing structures consider factors like user count, posting limits, and analytics depth, aiming to offer affordable yet comprehensive solutions. Billed yearly, these plans ensure cost-effectiveness for those seeking long-term affordable social media management.

Seeking Updated Information

For the most current and detailed information on Later’s affordable social media management plans, features, and potential updates, visit Later’s official website. They regularly enhance their offerings to suit evolving user needs and provide cost-effective social media management solutions.

Affordable Social Media Management with Rohring Results

You will need to invest in a social media management platform to fully access its features, because “free” plans can only get you so far. Ultimately, choosing the right tool depends on the specific needs of your business. The key is to choose a tool that covers your present needs, and at the same time is what your business requires to grow.

If you want to grow your business efficiently, hiring a social media marketing agency is the way to go. With expert insights, tools, and solutions from an SMM agency like Rohring Results, your business can significantly increase its chances of achieving its goals and desired results.

If you need assistance with effective social media management, you may schedule a call with us, and we’ll be happy to help your business grow.

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