Social media marketing is essential for small businesses. It allows you to connect with your target audience, create a community around your brand, and boost your online visibility—all that without breaking the bank.
But we know that budget constraints can make social media marketing seem out of reach for small businesses. That’s why we’ve put together a list of affordable social media marketing tactics that any small business can use to get a digital marketing boost. Read on to know these tactics.
How to Boost Your Social Media Presence
Social media marketing helps businesses by offering them a professional platform to create relationships with current customers and connect with future ones. Organizations may use this platform to attract attention and generate leads by posting relevant and entertaining material. In addition, social media marketing can assist in raising brand awareness and promoting brand loyalty. When used successfully, it can be a tremendous tool for any organization.
Social media marketing doesn’t have to be complicated or cost you a lot. In fact, there are several affordable social media marketing tactics small businesses can use to get started. Below are some marketing tactics you can employ to boost your business’ social media presence.
1. Use organic methods to grow your following.
A great way to grow your following organically—that is, using methods that don’t require you to spend any money—is by creating compelling content your target audience will want to share. You can also hold competitions and giveaways, or collaborate with other businesses or influencers in your industry.
2. Make the most of social media features.
Did you know that LinkedIn allows you to add multimedia content to your posts now? Or that Twitter has a range of different ad formats you can use to promote your tweets? Utilizing the latest features and tools each social media platform offers will help you get more bang for your buck and make your marketing more effective.
3. Repurpose content across multiple platforms.
Creating fresh content can be time-consuming and costly. A great way to get around this is by repurposing old content in new ways. For example, if you have a blog post that performed well, you could turn it into an infographic or a video and post it on social media. You could also take excerpts from the blog post and turn them into tweets or LinkedIn updates.
4. Take advantage of free resources.
There are tons of free resources available online to help you with your social media marketing efforts—you just need to know where to look for them! For starters, try checking out some of the free eBooks and guides offered by Social Media Examiner. You should also follow relevant hashtags on Twitter to find helpful tips and advice from other marketers.
5. Focus on quality over quantity.
It’s better to have fewer high-quality followers than many low-quality ones; the same applies to producing content. In order to attract quality followers, ensure you’re regularly sharing interesting, useful, and engaging content that appeals to your target audience. Also, take the time to interact with the people who follow you; the more personable you are, the more likely they’ll stick around and tell their friends about you.
6. Invest in paid advertising on social media platforms.
Paid social media advertising is a professional and affordable way to reach potential customers on various platforms. Businesses can build ads that are more likely to be noticed by individuals who are interested in what they have to offer by targeting a certain audience and employing pertinent keywords.
Additionally, paid social media advertising can be tailored to target particular demographics, interests, and even geographic areas. Best of all, businesses can set their own budget for paid social media advertising, so they can control how much they spend on this marketing tactic. Paid social media advertising is an affordable and effective way to reach new customers and grow a business.
We hope these social media marketing tactics we listed have inspired you to start growing your brand online! But, remember: consistency, as they say, is key—so try not to select just a few tips, but implement them all into your social media strategy today!
Rohring Results can help your businesses harness the power of social media to reach new customers and drive sales. So schedule your discovery call today, and let us show you how easy and affordable social media marketing can be.