Not long ago, social media only served as a communication platform between family and friends. But nowadays, it is considered one of the most powerful marketing tools contributing to the success of small and large businesses.
In this article, you’ll learn about the connection between social media and brand building, as well as strategies you may utilize to build your brand effectively.
What Is Social Media Branding?
Social media branding is how you present your business, products, services, or anything you offer across digital platforms, such as Facebook, YouTube, Instagram, and TikTok. It is a crucial factor for any business as it is the face perceived by your digital consumers. With strong, effective social media branding, you will reach relevant people into your sales funnel, providing you with leads and conversions.
According to Statista, in 2021, an estimated 82% of the US population was using social media, while the worldwide number of social media users reached 4.2 billion in January 2021. If you only rely on traditional marketing, such as telemarketing, direct mail, fliers, and broadcasting, you may find having access to these massive groups of people challenging, if not almost impossible.
To ensure your brand makes the most out of social media marketing, be sure to check out the following strategies we have listed below.
5 Tips to Effectively Build Your Brand Using Social Media
1. Create a unique brand identity.
Before building your brand, you must define what you want to call it, what it is all about, and what sets you apart from your competitors. Humans are emotional, and we respond very well to life stories, advocacies, and anything that may touch a person’s heart.
You will also need to create a logo, color palette, and typography during this stage. Many successful brands incorporate their philosophy or core values into their logo to create a simple yet meaningful impact behind it, especially when talking about their brand in public.
2. Develop your social media personas.
Your brand voice and tone are essential in building your social media branding, depending on your target demographics. For example, if you’re selling a hip clothing brand for young people, you may use slang and acronyms. But if your products are on the serious side, such as medicine or supplements for older people, it’s best to go with formal or general writing. Of course, you also need to consider other factors, such as the purpose of your social media branding. After you put together the style you want to deliver, it will be easier for people to recognize your brand.
3. Keep your social media accounts updated.
Once you have successfully created your brand identity, it’s time to start things off by updating your social media accounts with your name, logo, and accurate information about your business. When you are starting to build your brand on social media, it’s not necessary to be on all social media platforms. You may deactivate accounts you will not be using anymore to help your potential consumers reach your page easily when they search for your brand online.
4. Write compelling content with visuals.
When writing content, do not intend to solely promote your products. Instead, take the opportunity to establish a relationship with your potential consumers by creating engaging content that encourages them to answer, ask questions, and more. It’s also great to post informational content to educate your followers and prospective buyers about your business. Finally, don’t forget to make your posts aesthetically pleasing because it’s the first thing people will notice.
5. Be consistent across social media platforms.
Consistency is one of the best practices to keep in mind after building your branding campaign. You must stick with your brand’s voice and tone to create a unique impact on your market. However, finding your brand’s voice can be a trial-and-error process. So, it’s best to carefully think about your personality and how it reflects your brand to make it easier and more genuine for your branding.
Start Building Your Social Media Branding with Rohring Results
Building your brand on social media can benefit your business in the long run. While it may not give you desirable results overnight, it’s a worthy investment that doesn’t cost much. At Rohring Results, we can help you build your brand from scratch on any social media platform. Book an appointment with us online, and let’s talk about your branding goals.