It’s easy to get stuck managing social media accounts, especially with the constant stream of new information and ideas. You’re more likely to make typos, tone issues, and other errors when writing and sharing content on the fly. It’s considerably safer and more efficient to set a particular time in your workday to write, proofread, design, revise, and schedule posts.
Do you wish you could plan, manage, and publish your social media material more easily?
The secret weapon you need to help your business is a social media content calendar. Read on to know what it is and learn how you can come up with such an organized and useful content calendar.
What is a Social Media Content Calendar
If you want to reach a larger audience and generate leads, you need to learn to develop a social media content calendar. A systematic content timetable will define your goals and make your articles appear organized. This content calendar allows you to organize and optimize your social media posts.
Having a content calendar for any platform is an essential marketing strategy. It helps you plan your social media content and centralizes your brand messaging across different platforms.
Here are a few things to have on your calendar:
- Dates and times
- Each post’s objectives
- Campaign specifics
- Sales cycle
- Details of images or videos
- Texts or calls-to-action that inspire people
- Tabs for each social media platform
A social media content calendar can help you design a successful content balance and make your workday less stressful. You can increase your business exposure and use ways to strengthen social messaging.
By making a list of the information and features that are most crucial to you, you can get as much out of your calendar.
Tips for Making a Social Media Content Calendar
1. Set Your Short-Term and Future Goals
Setting an objective for each social media content helps you track what’s effective—what sorts of information or content drive your bottom line, and what adjustments to make depending on marketing efforts.
Start small, be detailed, and set a realistic timetable to reach each goal when setting short-term goals. You’d want to track your progress, assess what works, and establish new goals for the future at the end of each month.
The following are some common social media post objectives:
- Inform people of schedule changes, special events, and so on
- Gain followers to increase brand exposure
- Encourage participation through comments, shares, and likes
- Generate website visits, email subscriptions, or sales conversions
2. Categorize Your Content for Each Social Media Platform
A social media calendar’s objective is to give a framework for publishing relevant and interesting material that boosts your business. Create material to support certain campaigns and objectives. If you plan properly, you’ll never be taken off guard and discover you haven’t written in weeks. Aim to fill your social media calendar many weeks ahead of time, so you always have fresh content.
Identify the types of content that are appropriate for your company and target audience. Typical categories are:
- Blog posts
- Motivational and inspirational quotes
- Product promotions
- User-generated content (UGC)
- Announcements and events
Depending on your business goals, your criteria can be as broad or as particular as you need them to be.
3. Choose Your Social Media Content Wisely
Choosing what types of material to share is an important aspect of developing a social media calendar and a critical part of your social media strategy. Consider using the 80-20 rule—where 80% of your posts are intended to inform, educate, or entertain, while 20% should promote your products or lead to sales.
You’ll also need to figure out which social channels to apply for different types of material and which ones aren’t really important. Remember to include user-generated and handpicked material in your plan, so you don’t become exhausted with generating everything yourself.
4. Organize a Posting Schedule
It’s time to make a posting schedule once you’ve decided what relevant content you’ll post. Examine the dates, hours, and platforms you want them to be published. Make a note of any recurring themes in the article. That data will assist you in organizing and planning your posts for maximum exposure.
Here are some recommendations based on the most recent data on when and where to post per social network to get the best exposure:
- 1–2 times per day on Facebook
- 3–10 times per day on Twitter
- 1–3 times per day on Instagram
- 2–5 times a day on Instagram Stories
- 3–20 times per day on Pinterest
- 1–2 times per week on LinkedIn
5. Be Consistent
Have you ever come across a popular Facebook, YouTube, Twitter, or Instagram profile that only posts once or twice a year? Most likely not.
The algorithms on all social media platforms reward regular posting. The more you post, the more you’ll appear in your audience’s feeds. Consistency is essential on social media.
Your followers will anticipate your postings in their feed, so they’ll look for them and connect with them when they appear. They’ll be more likely to tell their friends about your page if they see it’s current and updated frequently.
6. Track Your Content Calendar
Your social media content calendar is a way to keep track of and measure campaigns across all of your platforms. Analyze the data you’ve gathered from your social media efforts and keep improving your social media calendar in the future.
When content works well, don’t be hesitant to store it or make a note to reintroduce it later. Keeping everything in a pre-approved social media strategy also ensures that all of your photographs and multimedia assets meet quality and brand-style standards.
Most importantly, don’t treat your social media calendar like a to-do list.
Get Your Social Media Marketing Started with Rohring Results
A social media content calendar can help you plan content around strategic business goals. You can get greater results using the calendar and share high-quality posts on each platform.
With Rohring Results, you can skip the guessing and get right to sharing killer content on your social media networks. Put an end to expensive social media marketing trial and error. Learn more about our revolutionary social success solutions; contact us today!