Real estate is an industry filled with both competition and opportunities. Nevertheless, it’s your choice to struggle with your career or enjoy a multi-million dollar lifestyle. Whether you’re a broker, an agent, or an investor, you have exciting opportunities for success through the rising consumer demand and technological advancements, which you can leverage with the help of real estate marketing.
In this article, we’ll help you understand the importance of real estate marketing and some useful tips to make your business stand out.
Why Is Real Estate Marketing Important?
Marketing plays a huge role in growing any business, including real estate. Real estate marketing is no different than other types of marketing. But the driver of sales here is the marketing funnel, which illustrates your sales process, starting from your prospective client learning about your business up to the closing of the deal. Generating leads is also one of the key factors to success within the real estate industry, and in order to do that, you must pique the interest of your potential buyers.
If you’re a total stranger to real estate marketing, you can hire a digital marketing agency to build your business on digital platforms where you can reach a wider market from different locations.
6 Real Estate Marketing Tips and Ideas for Every Marketer
- Build an optimized website.
Creating a website is not enough to help your business grow. When you build a website, you have to make sure it’s optimized so that if a person from anywhere in the world searches for real estate in your location, you’ll appear on the search results’ first page. Search engine optimization is vital in driving traffic and generating leads to your website. If the traffic and leads are low, you will likely get little to no conversion, making your investment in building a website useless.
- Hold virtual tours using social media lives.
With the social distancing protocols and lockdowns during this pandemic, it may be challenging and risky to host open houses and personally meet with clients. Fortunately, social media marketing is here, and it has actually been helpful for many real estate businesses.An excellent option for you is to create a social media page for your business if you don’t have one yet. Then, use its live feature to hold virtual tours of the properties you’re selling. It’s ideal because prospective clients may communicate with you in real-time via chat so you can answer their questions about the properties. If you want to reach a wider group of people, Facebook Live would be an ideal platform for you.
It would be better if your social media page was optimized, as your live stream would appear to more people, therefore giving you a higher number of viewers. If you don’t have enough time to handle your social media pages, you can hire a social media marketing team to do the work for you.
- Market on Instagram.
Instagram is full of celebrities and influencers who not only show their wealth but also promote products and services through their content. However, not many people know about the rise of influencer real estate marketing, which has benefitted the industry. Many real estate agents have been marketing their business through creative content creation, such as aesthetic images and stories. On Instagram, investing in high-quality images is key to success.Utilizing this specific social media platform will help you create a community with people from all over the world and connect with your followers who may be interested in your real estate properties.
- Create an informative blog.
Writing blog posts is one way to connect with your market while educating them about your business. People love getting professional opinions for free, so sharing your knowledge and expertise will keep your target market engaged. If you’ve been in the real estate industry for years, you probably know the market well and have answered the same questions repeatedly. You can use your daily experiences and write them in your blog – for example, you can address the questions Realtors get asked the most. Always make sure they’re informative and engaging.
- Utilize paid digital advertising.
Most real estate buyers and sellers in various industries can now be found online. We’re past the era where people look for anything in the newspapers and yellow pages. To get new listings, investing in paid ads or pay-per-click (PPC) campaigns would significantly help your business generate leads and increase conversion. Registering your business in online listings such as Realtor and Zillow should also be one of your priorities.
- Grow your brand.
Nowadays, people look into personality, values, objectives, and advocacies before supporting a business. If you create your real estate brand with a uniqueness that people would appreciate, you can grow into someone who would have a multi-million-dollar career in the future. Effective branding is the key to success for large companies, and that’s what you need to do, too.
Discover the Best Real Estate Marketing Strategies with Rohring Results
New strategies offer numerous opportunities that might lead you to the lifestyle you’ve been dreaming of. If you want to succeed in a competitive industry like real estate, you need to have patience, effort, and time. The tips and ideas listed in this article can take you one step closer to your success. If you need assistance with real estate marketing, you may schedule a call with us, and we’ll be happy to help your business grow.