Website & SEO Case Study

Medical Spa Company SEO Case Study In FL
Picture of Brittany Rohr
Brittany Rohr

Founder and CEO

Client’s Challenges:

They had a site from a previous marketing company and we were performing social media marketing and SEO to drive traffic to their website, but they were having few conversions no matter how much traffic we created. This told us that it was a website issue and that we needed to improve the client experience and adjust the strategy on the channels they were marketing on.

Client’s Goal:

Their goals have always been to support the natural or holistic options for patients to avoid surgery for medical and aesthetic complaints through their physical space and utilize a strong website to help the new clients find the right service for them and learn about all their different options. Of course, that would drive appointments with their practitioners.

Our Actions:

Our team then did research on the competition, their current SEO, ideal consumer, and current website platform to determine the best plan to create a full immersive user experience no matter how they found the company.

We started by creating a double funnel by creating a page for each treatment option as well as each of the symptoms/ailment the client may experience that would lead them to those treatments. The layout entailed each symptom/ailment to appear on every treatment page so if someone found the page for 1 thing, they could see all the treatment options and learn more about which one they preferred, and then we did the same thing in reverse by adding the correct symptom/ailments to appear on the corresponding treatment solution pages, so they could see the range of conditions and be educated at their leisure.

We adjusted the social content to mirror the website design to create a seamless transition and keep the brand messaging consistent. The ad and boost strategy also got an overhaul as we had to A|B test for engagement and driving traffic.

Working with daily updates on Google My Business by creating new posts, offers, reviews and working with the algorithm changes to increase impressions.

Then we created a new SEO plan that also would drive traffic through both sides of the funnel and out rank their local competitors.

The Effects:

  • This increased their SEO by adding additional keywords and therefore increasing exposure and traffic by over 35%.
  • In addition, the visitors, pages viewed, time on the site, and bounce rate improved dramatically!
  • After implementing the new website, daily updates, and initial SEO, we watched and made adjustments to optimize the site for continued increased traffic statistics.

Suggested Additional Services to Continue Driving Targeted Traffic:

Social Media Marketing:

Adding additional ad budget would allow us to expand on the progress already made and get even more specific with the conversion ratio on their site for each service offered.

Strategic Content Creation:

Adding new content on websites always helps increase results as it educates and can add even more SEO opprotunities. This builds more trust with the potential patients as they will spend more time reading about the different solutions and how it all works to make them feel better.

Medical Spa Company SEO Case Study custom marketing package 9

Why Choose Rohring Results?

Immersive marketing is more costly in the beginning but will pay off over time. The user experience has never been more important and your brand messaging needs to be strategic to get traction. This means all of your marketing channels need to have INTENTION and not just point to each other. Rohring Results builds a customer journey that uses psychology and software to continue with optimizing for conversions. There are many ways to automate and create processes so the journey is consistent and positive. We can help you to develop the ideal experience that will drive traffic and sales for your business and only increase over time!

If you want your business in Bradenton to be unique, your marketing plan should reflect that uniqueness. If that plan does not make your company stand out from the competition, then you would just be the same as your rivals since you work in the same industry.

Digital marketing is an important component of any company’s marketing strategy for growth and development. The best way to get started on digital marketing is by working with a reputable agency that focuses on effective marketing methods.

What Does a Digital Marketing Agency Do?

Promoting your business online is never that easy. Just “being present” is not enough for your business to grow and keep up with the perpetually advancing technology and unceasingly growing competitors. You need to have a digital marketing strategy that will increase your brand’s online visibility and customer engagement, and it’s an ongoing process that may take years for the results to be seen.

This is precisely the reason you should want to hire a good digital marketing agency. Digital marketing agencies employ various marketing strategies to draw in your target clients, and help increase your sales and company growth. They are made up of experts in SEO, content marketing, paid advertising, social media management, marketing automation, and others.

Now, how can you find an agency in Bradenton that you can trust?

Factors to Consider When Choosing a Bradenton Digital Marketing Agency

What distinguishes a top-notch digital marketing firm? There are a lot of things to look at when choosing an online marketing agency to hire, including their range of marketing services, cultural fit, customer testimonials, and more. A good agency is one that learns, investigates, and understands their client’s business practices and the products they are working with. You want to be sure that your prospective agency fully understands your marketing plans and that you receive a greater return on investment (ROI).

Here are things you should look for or do when choosing a Bradenton digital marketing agency.

  1. Setting clear goals is important

You must first identify what you need for your brand before looking for a digital marketing agency to work with. Knowing what you want to do will help you effectively communicate it to them and achieve your goals.

  1. Establish your working budget

You don’t need to spend money on website design if your goal is to increase your social media presence. Set a budget based only on your requirements, and look for an agency that won’t charge you for what you don’t need. Find an agency that’s best fit for your budget; even better if you can find one that offers great deals.

  1. Conduct the required research

There are a number of marketing agencies out there offering their services, but you can’t always be sure if any or all of them can offer what you need. Learn about their history, staff, company culture, and industries they have worked in. Only by doing proper research will you be able to find a reputable, successful agency that is in line with your prospects and objectives, ultimately saving you time and money.

  1. Look for agencies that value transparency

You have all the right to learn everything about the agency you intend to hire. One big red flag to look out for is if it appears they haven’t listed their address, clients, or testimonials on their website; they probably aren’t doing well as a business if that’s the case. Look at agencies that are willing to give you the information you need about them.

  1. Stay away from agencies who claim to have everything you need

Online marketing agencies that guarantee complete success in every field are usually those who overpromise, but provide mediocre services. Watch out for these kinds of agencies, and also take note of agencies that can offer flexible services based on your needs.

affordable social marketing, , Bradenton Digital Marketing Agency

  1. Learn about their services, and look at their most recent projects and portfolio

When looking at prospective agencies in Bradenton, ask about their areas of expertise and the services they provide. Do they offer paid ads, website optimization, social media marketing, or SEO? Also, look at their portfolio as well as their most recent, successfully completed projects. This will help you in decision-making, as it will narrow down your choices of agencies with verifiable proof of their expertise.

  1. Ask if their agency is up-to-date with today’s technology and trends

You should want to work with a marketing firm that stays current, pays attention to the latest technology, and includes them in their marketing strategies. This could lead to little modifications that will enhance your marketing plans. If the agency can’t be adaptable to your needs, then it’s time to give them the boot.

  1. Consult with their other clients

When you think you’ve found an experienced, successful agency that you want to do business with, try talking to their clients first before finalizing your choice. Find out how long these clients have been working with the agency, and how much expertise they have in your sector.

  1. Look at reviews

A good reputation is what sets good marketing services agencies apart from the bad apples. You can identify good, high-quality marketing agencies based on positive reviews, testimonials, and recommendations from delighted clients on their website or social media pages. As good as these reviews are, though, take them still with a bit of cynicism.

Is It Worth Hiring a Good Bradenton Digital Marketing Agency?

The easy answer is yes; hiring a Bradenton marketing company to help you reach your business goals will be worth your while.

Starting or running a business in Bradenton can be difficult, so many aspiring entrepreneurs look for the services of digital marketing companies. The internet is flooded with marketing firms that are eager to work within their client’s budget, but only provide quick solutions. It would be a lot better if you can find a respectable internet marketing team in Bradenton that is willing to work on your budget while delivering the services you need, and invest in them.

digital marketing agency bradenton 5

All Things Considered

The key advice here is not to choose an agency solely because of low prices or the allure of affordable social marketing. Opting for cheap services that don’t add value or align with your goals can lead to an ineffective digital marketing strategy. You need a reliable marketing team to implement it, whether you’re looking for a startup marketing package or a custom digital marketing package.

We understand that it can be challenging to choose a good Bradenton digital marketing agency. To help you find and work with top-notch service, we created this guide to educate you in making an important business decision.

Our team at Rohring Results has assisted various clients in expanding their businesses through our SEO services, ad campaigns, content marketing, etc. We can help you with any of your digital marketing needs, too; just contact us at your convenience, and let’s get started on your strategy.

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