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The different tools or platforms you use to reach your target market are called marketing channels. By understanding the different benefits of different marketing channels, you’ll be able to make a strategy for content distribution that works for your target audience. Unveiling Marketing Channels: Strategies for Success Explore diverse marketing channels, from SEO and email
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Much like your finances and your assets, your communications are an essential indicator of the health and trajectory of your company. However, many business owners and managers still commit the cardinal sin of neglecting to perform a marketing communications audit. In order to get an idea of where your marketing spend is going and whether
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There is a ton of value to having a great social media presence, but with that value comes great responsibility, and it involves a whole lot of social media planning. I suspect that’s where many B2B companies’ social media excitement diminishes.
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Despite the importance of a smart social presence, there are plenty of B2B companies who simply can’t seem to get a foothold in establishing a strategy that’s lasting and effective. Many lack the time or resources to see real traction. Others find they are stuck in an approach that yields little return — and are therefore not motivated to invest any additional effort.
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Why use Twitter video? It’s easy to see why video content is so popular. Video can engage, inform, entertain, and generally move people in a way other mediums struggle to. From explainer videos to live streaming and brand stories, marketers have taken to video in a big way—and with great success. Wyzowl’s State of Video
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Live video has a certain allure that pre-recorded content cannot match. It turns your video into an experience and an event. Furthermore, it allows your audience to connect with you in real-time, and it can all be done with a few button presses. Considering the statistics that show a strong performance from video content, there’s no reason not to join in this revolution.
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