25% More Adoptions, 22% More Sales: How Pedigree Made the Caramelo Matter
Brazil’s caramel-colored mixed-breed dog is easy to recognize. It appears in memes, popular culture, and homes across the country. Yet Pedigree identified a contradiction behind that familiarity: mixed-breed dogs were 90% less likely to be adopted than purebred dogs. The Pedigree Caramelo campaign turned that problem into the center of the brand’s marketing. Instead of […]
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