How Duolingo Turned Duo’s “Death” Into 1.7 billion Social Impressions
On February 11, 2025, Duolingo announced that Duo the Owl was dead. The company posted a black memorial card confirming the death of its green mascot. The announcement also suggested that Duo may have died while waiting for people to complete their language lessons. It was strange enough to stop people from scrolling, but familiar […]
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