Social Media Strategy

How Duolingo Turned Duo’s “Death”

How Duolingo Turned Duo’s “Death” Into 1.7 billion Social Impressions

On February 11, 2025, Duolingo announced that Duo the Owl was dead.  The company posted a black memorial card confirming the death of its green mascot. The announcement also suggested that Duo may have died while waiting for people to complete their language lessons.  It was strange enough to stop people from scrolling, but familiar […]

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HVAC Facebook marketing

HVAC Company Boosts Facebook Reach by 55.3% Through Strategic Seasonal Content

HVAC Company Boosts Facebook Reach by 55.3% Through Strategic Seasonal Content A regional HVAC service provider partnered with us to improve Facebook engagement during the peak summer season. By implementing a targeted, educational content strategy paired with strong calls to action, the company achieved a substantial increase in visibility and audience interaction. This case study highlights

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