Brittany Rohr

AI search is changing how people discover information, compare options, and choose businesses online. Instead of only showing traditional website links, search engines are now using AI-generated summaries to answer questions directly in the results.  This shift is changing what SEO success looks like. Ranking high still matters, but businesses now need content that is

AI-generated influencers and virtual models are quickly moving from novelty to mainstream in digital marketing. Brands are drawn to the promise of total control, faster production cycles, and significantly reduced costs compared to traditional influencer partnerships. On the surface, it looks like a perfect solution for scaling content in an increasingly competitive and algorithm-driven landscape. 

Artificial intelligence is being adopted very quickly across businesses. Companies are using it in marketing, operations, and customer experience to work faster and reduce manual tasks.  At first, this looks like real progress.  But there is a problem behind the scenes. While more companies are using AI, many are not using it effectively. In fact, AI

AI capabilities are evolving at a rapid pace, transforming how businesses create, execute, and scale their marketing efforts. Tasks that once required significant time, resources, and expertise can now be completed quickly using widely accessible AI tools. From content creation to data analysis, AI is becoming deeply embedded in everyday business operations.  As more organizations adopt these technologies, the

Artificial intelligence is now a normal part of marketing. Businesses use it to create content faster, improve ads, and personalize customer experiences. Tasks that once took days or weeks can now be done in just a few hours.  But there is a growing problem. The same AI tools are also being used to create scams just as

AI agents are rapidly changing how customers discover and choose businesses. Instead of searching, clicking, and comparing options, users can now rely on AI to research, filter, and recommend solutions in seconds.  This shift shows that AI agents are replacing websites as the first customer touchpoint. Instead of competing only for website traffic, businesses now need to

Artificial intelligence has entered a new phase where the focus is no longer just on innovation, but on consequences, control, and competition. Recent changes across advertising, SEO, workforce structure, and brand perception show that AI is becoming deeply embedded in how businesses operate and grow.  AI is no longer just a tool used by marketers. It is now a

As more brands use AI in marketing, many are starting to realize that speed and efficiency are not enough. Creating more content faster only works if the message still connects with people. Without strong human input, campaigns can quickly feel off or out of touch.  A recent example is McDonald’s Netherlands holiday campaign. The brand used AI to help