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Use Chatbots To Increase Your Client Interaction!

In 2019, Chatbot is still a hot topic. Use of chatbots has been proven to be very useful digital tools across multiple industries and job types. With so much potential, there’s no doubt why 80% of marketers are planning to start using a chatbot in some way or another by 2020, according to an Oracle survey. >> link: https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12 

About Chatbots

A chatbot is an AI technology that can perform human-like conversations with users. Chatbots can be programmed to understand written and spoken text, and could also be programmed to interpret its meaning. 

One of the main objectives of a chatbot is to assist consumer’s curiosities, questions, promote sales, and handle some concerns that can be programmed in the chatbot system. Adding chatbot to your marketing strategy helps businesses save lots of money, which is why many business owners are adopting this technology. 

How Chatbots are Helping Businesses?

Improved Customer Experience: 24/7 Availability

Do you spend more than 5 minutes of your time until you reach an agent over the phone? Much worse is, you’ll get hung up after your waiting for too long. I know the feeling. Trust me! 

Now, gone are the days of waiting for the next available operator. Since chatbots are virtual robots, they never get tired. It’s available every single day throughout the year without requiring to take a break or hire someone to be available 24/7. A chatbot can improve your customer’s experience and increase your response rate.

 

According to studies, 61% of consumers think that Chatbots as customer support is the way of the future, and 70% of millennials state positive experiences with Chatbots. Chatbots can help your business to provide information through conversation, which is dynamic and personalized. 

Handles Loads Of Queries:

If you’re a business that gets lots of inquiries, chatbots can help to take off the loads your customer support team since chatbots can answer multiple questions at the same time. 

 

Saves Time and Cost:

Using Chatbot can be more economical than hiring more people. The major idea of chatbots is to communicate with users in a human-like method. 

It can provide quick answers and solutions to customers with simple queries. Plus, you don’t have to pay for vacation leaves and sick days. It won’t become injured on the job and require medical treatment either. As a result, using chatbot can reduce operational costs, manpower, and time.

Automate Your Online Purchases

If you’re on an e-commerce business, chatbots can be effectively used nowadays to provide an effortless buying experience for shoppers, as it can be used as shopping assistants – making them more satisfied than ever. 

Chatbots can act as a complete source of your e-commerce product information, providing support to customers who have questions or uncertainties on the way to the checkout page. As a result, it creates a better experience for the customers and decreases cart abandonment.

 

How Can Chatbot Help Increase Customer Engagement?

1: Start Your Chatbot Conversations Naturally

To help you increase your engagement, you must create an on-demand customer conversation. 

  • Your introduction should be conversational, engaging, and sounds natural. 
  • Don’t be too technical by using jargon that users might not understand. 
  • Include Your Frequently Asked Questions (FAQs)
  • Design a Conversational Chatbot!

Use of natural language and expressions in your chatbot conversations helps users think that they are talking to a human.

 

2: Add Personal Touch

To promote customer engagement, add personal touch or customization in your chatbot by calling out the customers by their First Name. Using a customer’s name is essential because it establishes a personal relationship with them. 

3. Use emojis (If necessary)

Emoji and chatbots are a match made in heaven! It is a proven engagement booster!

 

4. Deliver Relevant Promotional Messages

To enhance your customer’s lifetime value, give your subscribers relevant content that they may find useful such as upcoming sales, latest blog, or any messages that will draw them back to your website. 

 

Quick Recap:

How can chatbots help businesses? 

  • Use Chatbots to Communicate with Customers – 24/7.
  • Use Chatbots to Build Your Brand.
  • Use Chatbots to Increase engagement, brand awareness, and customer loyalty.

 

So, what can chatbots do for us humans what we can’t do on our own? 

It’s automating processes, simplifying solutions for you and your customers, and solving challenges!

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