Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors.
Here is a list of social media management tools for 2020. Some of these focus on publishing content; others offer additional tools to monitor your networks.
Hootsuite
Launched in 2008, Hootsuite is a leading platform for social media management with over 18 million customers. Use Hootsuite to manage all your social content in a single collaborative calendar. Keep your presence active by automatically scheduling posts to fill the gaps in your calendar. Manage your team, assign tasks, get training and certification, and more. Price: Plans start at $29 per month.
Sprout Social
Sprout Social is another leading social media management platform. Plan, organize, schedule, and deliver content as a team with cross-network publishing using a visualized calendar. Automatically publish content when most likely to reach audiences and receive real-time engagement updates. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action. Monitor social activity and organize all incoming messages from a single location. Publish content, analyze return on investment, and more. Price: Plans start at $99 per year.
Agorapulse
Agorapulse is a social media management platform to publish content and understand your audience. Schedule, reschedule, queue, or bulk upload your posts. Preview posts for each network. Set a publishing approval workflow, keep track of who has published what, and assign levels of access to each team member. Use smart labeling to quickly identify posts that achieve the best reach, engagement, and clicks. Get advanced analytics and reporting to measure your engagement. Track clicks, conversions, and revenue. Price: Plans start at $79 per month.
Sendible
Sendible lets you engage your followers and track results. Post, schedule, and monitor over 20 key platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Measure the effectiveness and engagement levels of your posts and social profiles. Track fan and follower growth, clicks, reach, referrers, shares, comments, and more. Price: Plans start at $19 month.
e-clincher
e-clincher lets you manage multiple social media accounts with one platform. Schedule posts and manage conversations with one inbox, auto-publish with smart queues, monitor keywords, get suggested content, and access advanced analytics reporting. Integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Zendesk, and more. Price: Plans start at $59 per month.
ContentCal
Started as a social media marketing agency in London in 2014, ContentCal is a tool to plan and publish on social media. Collaborate on upcoming posts, share ideas with the team, and use approval workflows to improve your content quality and ensure the correct posts get published at the right time. Check analytics and handle inquiries. Pick top-performing content, assess individual posts against relevant metrics, and report on monthly results. Access ContentCal Boost for media experts to create your content. Price: Plans start at $17 per month.
Zoho Social
Part of Zoho’s suite of online productivity apps, Zoho Social lets you schedule and manage content from a single screen. Schedule posts when your audience is most active, or create your own publishing schedule. Automate reports to your team at a time of your choice. The zShare browser plugin lets you curate articles as you discover them. Connect Facebook Lead Ads to monitor in real-time. Analyze the performance of ad campaigns, and drive leads to Zoho CRM. Price: Plans start at $10 per month.
MeetEdgar
MeetEdgar automates content for your Facebook, Twitter, Instagram, and LinkedIn accounts. Create a library of updates from almost any source, such as RSS feeds from sites or podcasts. Edgar’s auto-scheduler pulls right from your library. Edgar also automatically finds quote-worthy text from articles or blogs — just click a button and share. Price: Plans start at $19 per month.
Social Report
Social Report lets you draft, schedule, queue, and post messages to your social networks from one calendar. Visualize and manage all your accounts across multiple profiles. Access individual post-level stats on clicks, reach, impressions, and more. Set up and track keywords, hashtags, and locations. Automate important tasks across your social media profiles, and get a complete overview of how you’re trending. Price: Plans start at $49 per month.
SmarterQueue
SmarterQueue is a social media management platform to discover, create, publish, and reuse the content. Each content category has a separate queue and posting plan. Compare engagement between content types. Recycle posts to new parts of your audience to increase likes and shares. Discover, monitor, and engage with the latest hashtags and mentions. Use smart search to find the right content to curate. Price: Plans start at $16.99 per month.
Loomly
Loomly can manage all your social media content (organic posts and ads) from one platform. Get a collaborative review and approval workflow as well as post ideas and guides for creating posts and ads. Set automated publishing for Facebook, Twitter, Pinterest, LinkedIn, and Google My Business. Measure posts’ performance in real-time once they have been published. Price: Plans start at $25 per month.
SocialPilot
SocialPilot is a tool to publish content across all major social networks from one place. Visualize and optimize your content schedule for all accounts. Reply to comments and messages in real-time. Discover popular content and schedule it directly to your account with RSS feeds and content curation, based on content categories, keywords, influencers, and recency. Repost evergreen content directly from your calendar. Price: Plans start at $41.66 per month.
Buffer
Buffer offers tools to publish across all major social media networks and analyze performance. Access in-depth analytics, create advanced reports, and get recommendations to grow reach, engagement, and sales. Price: Plans start at $15 per month.
Planable
Planable is a workflow solution for social media teams as well as a centralized hub for ideas, content, and feedback. Create and preview posts in any format. Customize your posts and view them as if they are live. Strategically plan and schedule your content by dragging and dropping posts in predefined time slots. Publish now or schedule for later, and target the people who are right for your campaign. Price: Plans start at $32.50 per month.
SocialOomph
SocialOomph is a tool for individuals and teams to schedule and post social media content. Automatically feed your social networks and blogs from post queues that never run dry, according to fixed or variable schedules and optional seasonal windows. Create posts that self-destruct after a period of time. Add associates to your account, assign privileges, and organize them in teams. Price: Free for up to three posts per hour. Premium plans start at $15 per month.
