How To Use Your IG Insights For Business

Do you have an Instagram Business profile and want to grow your Instagram page? Wondering how to analyze your Instagram activities?

You need to take a closer look at your Instagram analytics and spend time understanding the metrics so you can adjust your strategy. It’s your path increasing your Instagram page engagement, growth, and conversion rates on a consistent basis.

If you’re not paying attention to your Instagram analytics, you might have made some of these common mistakes: 

1: Post too often or rarely

2. Post at the wrong time of the day

3. Not Using Hashtags or Using too many hashtags

4: Target the wrong audience

5: Miss out on opportunities for engagement 

6: Ignore people or brands who mentions your business

What Are Instagram Insights?

Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. 

Once you have access to your Instagram Insights, you’ll be able to see the data about your content, follower demographics, and engagement. This information lets you track and measure your Instagram marketing efforts to help you consistently improve your content strategy.

Think of Instagram Insights like a roadmap to success.

If you understand the metrics and know how to drive them the right way, it will help you reach the end of the road and reach your goals.


How Do You Access Your Instagram Insights? 

Instagram Insights are only available to business profiles that is why it is recommended switching your personal profile to a business profile.

Aside from Instagram Insights access, Instagram business profiles also allow you to add contact options to your profile or CTAs, and run Instagram ads.


Through Instagram Insights, you will gain access to the following:

  •  Your total amount of followers 
  • How many followers you gained over the last 7 days
  • You will see how many interactions have made on your Instagram Business profile. 
  • You will see the number of profile visits over the last 7 days
  • Website clicks & Calls received
  • You will be able to gain access on the Instagram Discovery and view the number of Reach and Impressions your account has made. 
  • See the Demographics like Top 5 locations who reached your Instagram account, the age range of your followers, gender, the days and the average time your followers are on Instagram. 
  • See who is viewing your stories and your promotions

That being said, Instagram Insights offers lots of data points that can help you improve your engagement rates, audience growth, and conversions.

All of it is FREE! Yay! #ThankYouInstagram!

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