Search engine optimization (SEO) has become an integral part of businesses’ success. However, choosing a competent SEO agency is never easy. With the booming digital marketing industry, you may find hundreds of agencies that may or may not help your business thrive. It can be traumatizing to work with SEO companies that fail to keep their promises, but there are ones that can help you achieve your business goals – you just need to know how to look for them.
In this article, SEO experts at Rohring Results share tips on finding the right SEO company and help you understand how it can help your business succeed.
What Is an SEO Agency and How Does It Work?
SEO agencies partner with various businesses and help them improve their online visibility, which boosts their traffic and increases their revenue. To make that happen, they need to perform various tasks, including web development, keyword research, content creation, link building, and more. Optimizing your entire website while generating quality backlinks will improve your position in the search engine results.
SEO companies work differently depending on the strategies needed for a specific campaign, whether for local SEO, e-commerce SEO, or other types of SEO. It’s also worth noting that a successful SEO campaign needs continuous optimization to ensure the best results because search patterns and effective strategies are constantly changing. This means your SEO campaign needs to keep up with the trends to remain relevant.
The Right Way to Find a Great SEO Company
1. Determine your goals and be specific about them.
Before hiring an SEO agency, you must understand what you need them to do and why you need them to work for you. For example, most businesses’ goals include generating organic website traffic, boosting sales, improving branding, and enhancing online presence. You must also see the long-term effects of an SEO campaign and how you want it to help your business allocate your time and resources efficiently.
2. Search for prospective agencies and compare them.
Doing research to have basic knowledge about the SEO industry and its current market will help you understand how every agency can benefit your business. Once you analyze the main factors that can affect your business positively, you’ll have peace of mind knowing where your investment will go. Every company has its unique features and services, so it’s best to look for the agency that best fits your business goals.
3. Look at the agencies’ past projects and performance.
Past projects and performances are excellent indicators of whether a company is competent or not. You must look through their case studies, portfolio examples, awards, and other elements that may prove their credibility and good track record. A trustworthy SEO company should have established and verifiable references for their potential clients like you. With solid evidence of their work, you’ll know that you’re trusting an agency that has helped other businesses achieve their goals.
4. Check their past clients’ reviews.
Client reviews can provide you with better insight into the company’s strengths and weaknesses. But in doing this, you have to make sure that these testimonials are legitimate and not manipulated by the company. Therefore, you must look for verifiable information that would back up the reviews, such as images, links to their clients’ websites, and more. With this, you’ll get a third party’s point of view before partnering with any prospective SEO company.
5. Meet with them and ask questions.
Meeting your potential SEO companies, whether in-person or virtually, will help you determine if they are the right fit for your goals. In addition, you will be able to assess how they communicate and if they know what they are doing. So don’t hesitate to ask questions about different things, such as their experiences, return on investment (ROI), expected results, cost of services, and more. You or your company can brainstorm for questions to ask to get a clear idea of what you need versus what the agencies can offer.
6. Be clear about your budget.
Your budget will dictate how an SEO campaign would perform. For example, aiming for an aggressive national campaign may cost you thousands of dollars, while a non-competitive local campaign may cost you only hundreds at most. Most SEO agencies offer various SEO packages that are within your budget. However, be careful about hiring companies that offer unrealistically low rates, as they might damage your brand’s reputation and cause Google penalties on your website.
7. Trust referrals and word of mouth.
Nowadays, it’s difficult to believe articles and listings about the “best SEO agencies” as most of the included companies have paid for their spot. So if you have numerous acquaintances within your industry but outside of your direct competitors, it’s best to ask them for referrals. You can also ask your professional circle if they know a trusted SEO agency. That way, you’ll already have someone who has experienced their service and stands by their work.
Ready to Start Your Campaign with the Right SEO Agency?
Having a trusted SEO agency gives you better chances of ranking higher and receiving better results. If you want to begin an exciting SEO campaign but don’t know where to start, our SEO experts are here for you. Rohring Results can help you optimize and grow your business using our up-to-date SEO strategies. So, schedule a call with us, and let’s start an effective campaign for your success.
