There is a ton of value to having a great social media presence, but with that value comes great responsibility, and it involves a whole lot of social media planning. I suspect that’s where many B2B companies’ social media excitement diminishes.
Despite the importance of a smart social presence, there are plenty of B2B companies who simply can’t seem to get a foothold in establishing a strategy that’s lasting and effective. Many lack the time or resources to see real traction. Others find they are stuck in an approach that yields little return — and are therefore not motivated to invest any additional effort.
LinkedIn is the social media platform for professional businesses and people looking to connect in a relevant and productive way. In order to differentiate themselves and provide more value, they developed the “Find Nearby” feature to allow members to quickly find and connect with each other based on physical location utilizing your mobile device.
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