This means building a foundation with processes and systems that you can insert other people into when you can’t or don’t want to do the job. If you are the main asset, you can’t be replaced. If you can’t be replaced in your own company, then your foundation isn’t strong enough yet.
Social Media and SEO Explained Social media accounts and their metrics of success aren’t direct factors in Google’s search rankings. So, just because you have 50,000 followers doesn’t mean your page will rank in a particular SERP (search engine results page). However, they do help the indirect effect of your digital marketing strategy! Example: Someone finds …
Where Do You Start? Now that we have the basics of the search engine process out of the way, we can start talking about how to get started with your own optimization. It all begins with creating your website. This is the part that requires the most technical knowledge to perfect, and might even take …
Any brief exploration into ways to find success online is bound to put you in touch with the term “search engine optimization.” Search engine optimization (SEO) is one of the key ways that a business or individual can tune their efforts to get more visibility on the internet and bring success to their project.
Marketing is all about building your brand awareness so your ideal consumer knows who you are, what solutions you offer and how to contact you. Doing this affordably and getting results is the sweet spot that many business owners strive for but never get because they are too busy outspending their competition in the same channels and often the same strategy.
Despite the importance of a smart social presence, there are plenty of B2B companies who simply can’t seem to get a foothold in establishing a strategy that’s lasting and effective. Many lack the time or resources to see real traction. Others find they are stuck in an approach that yields little return — and are therefore not motivated to invest any additional effort.