Let’s face it: social media isn’t going anywhere. As a business, you need to keep up with the times and be on social media, but you might not have the budget to hire a full-time social media manager. Luckily, there are several affordable tools and techniques that any business can use to manage its social media presence effectively.
In this blog post, we’ll explore some of the most popular and effective options.
Manage Your Online Presence with These Affordable Social Media Management Tools
In the business world, social media is no longer a luxury; it’s a necessity. Maintaining an active presence on social media platforms is essential for any company that wants to stay competitive. But with so many different networks to keep track of and new ones popping up, it can be tough to know where to start—or, more importantly, how to keep up. Social media management tools can help with that.
Social media management tools are software applications that help businesses of all sizes more effectively manage their social media presence. In other words, they make it easier to post content, track engagement, measure performance, and generally just stay on top of your social media marketing. Most importantly, they need not cost a lot.
Here are some of the most affordable social media management tools available today:
Hootsuite is a tool that lets you manage all your social media accounts in one place. With Hootsuite, you can see all your social media activity in one stream, schedule and publish content, track who’s talking about your brand, and more. Best of all, Hootsuite offers plans with a 30-day trial that businesses can use to get started. You will only start to get charged when the trial period expires.
Buffer is another tool that lets businesses manage their social media accounts in one place. Like Hootsuite, Buffer lets you see all your social media activity in one stream, schedule and publish content, track who’s talking about your brand, and more. However, Buffer’s main advantage is its ability to help businesses optimize their social media posting schedules for maximum engagement.
Additionally, Buffer has a free plan, which organizations can use to begin with. But with the paid plan for just a little cost, you can use additional features like added users in this software.
Tweetdeck is a Twitter-specific tool that gives businesses more control over their Twitter presence. With Tweetdeck, businesses can manage more than one Twitter account, customize their Twitter feeds, schedule tweets, track hashtags and mentions, and more. It is a totally free tool that allows you to optimize your Twitter presence.
SocialBee is another social media management tool that helps businesses better manage their social media accounts. SocialBee lets companies see all their social media activity in one place, schedule content ahead of time, track what’s being said about their brand online, and more. Additionally, SocialBee provides various plans with a free trial period for startups and agencies.
Sprout Social is a comprehensive social media management tool that covers all the bases—post scheduling, engagement tracking, performance measurement, etc.—and then some. In addition to those core features, Sprout also offers sophisticated listening and reporting capabilities that allow businesses to track brand mentions across all channels (not just social media), as well as detailed demographic information about their followers.
However, Sprout’s robust feature set comes at a price; at $99 per month (or $89 per month, billed annually) per user, it’s one of the more expensive options on this list. But if you’re looking for an all-in-one solution that covers every aspect of your social media marketing strategy, Sprout is worth considering.
Canva is an affordable social media management tool that helps businesses save time and money by simplifying the process of creating engaging content for popular platforms like Facebook, Instagram, and Twitter. Canva’s drag-and-drop interface makes it easy to design professional-looking visuals without any prior experience, and its extensive library of templates and resources means that you can create high-quality content quickly and efficiently.
Best of all, Canva’s affordable subscription plans make it a budget-friendly option for businesses of all sizes. Whether you’re a small business owner or a marketing director, Canva is a social media management tool that can help you save time and money.
With the help of the SumoMe toolkit, you can increase the number of visitors to your site, and the amount of time they spend there. The tools are designed to work together to increase your website’s visibility and reach. They include a social media sharing tool, a search engine optimization tool, and a link-building tool.
SumoMe also offers a variety of other features, including email capture, email list management, and analytics. SumoMe’s tools are easy to use and can be customized to fit your specific needs. Their customer service is responsive and helpful, and their prices are very reasonable. SumoMe is highly recommended to anyone looking to grow their website’s traffic and engagement.
In actuality, artificial intelligence of all kinds is driving technological advancement in our impulsive society. The field of social media management services is no different in this regard. Which social media management tools best suit your goals, preferences, and budget will depend on your particular business.
The market is served by various price points, and social media management tools offer a wide range of functionality, so hiring a company to do your social management best is a wise business move. We advise you to select a partner like Rohring Results, which will save you and your team the necessary time by automating social media marketing processes, collaborative social media management, and actionable insights.
To determine which social media management tool is best for your company and covers all the social media platforms you require, schedule a discovery call with us.