Challenges:
A marked stagnancy was observed in the performance metrics of our Acupuncture and Wellness client’s website from August 2022 through to March 2023. Despite a steady baseline, the website’s growth rate was considerably sluggish during this timeframe. To rectify this situation, we initiated an exhaustive audit of the website, unearthing a myriad of optimization opportunities that could be effectively leveraged to enhance the website’s performance.
Approach and Strategies:
The notable enhancement in the website’s performance metrics can be attributed to our strategic tackling of critical issues such as disavowing detrimental backlinks. Our methodology also involved a systematic approach towards targeting relevant and high-yield keywords, as well as reinforcing essential SEO elements such as meta titles, meta descriptions, and H tags. As part of our ongoing content strategy, we ensured regular blog publications, aiming to post 2-3 times per week, to help drive traffic and improve search engine rankings.
Outcomes:
Following our strategic intervention over a period of eleven months, we noted a significant upswing in the client’s performance. Specifically, their average ranking on search engine results pages (SERPs) exhibited a substantial rise by 61.85 positions, thus underscoring the effectiveness of our targeted strategies.
