Having an online presence has become increasingly vital in a world where clients locate and vet attorneys online, yet many smaller law firms are still lagging behind in adopting the best law firm marketing practices. Many businesses still have outdated and generic websites, and invest little in either organic or paid digital promotions.
If you want to be successful in today’s legal market, you need to have a solid marketing strategy. Here are five effective law firm marketing strategies that will help you get ahead:
- Website
Online clients are becoming more engaged and resourceful when determining which attorney to hire for their specific legal needs. They expect to discover the specifics of their legal difficulties as well as information about the law firm they’re evaluating.
What appears on your website will determine the first impression potential clients will have of you and your business, so your goal for your website should be to keep a consumer’s interest once they’ve arrived at your landing page. You can amaze clients with a knowledge-based, user-friendly website with an eye-catching layout.
- Social Media Marketing
More than half of the world now uses social media, and not having social media presence is akin to not having a website. Social media are important platforms your company needs to establish authority in the legal world.
Develop ties with future clients by creating a strong presence on platforms like LinkedIn, Twitter, and Facebook. Share interesting articles, blog posts, and infographics, and answer inquiries that prospective clients may have before they hire an attorney, and you might be their top-of-mind choice for their legal needs.
- Search Engine Optimization
All websites are built with search engines in mind. When someone tells you that you need to improve your SEO, what exactly does that mean? Wasn’t that all done when the website was created?
What your site designer created four years ago may not be what search engines are looking for right now. If there haven’t been any significant changes to your website since its launch, it might not stay relevant enough to appear in search results. Make sure your website is optimized for search engines so that potential clients can find you easily when they are searching online. After all, SEO is a marathon, not a sprint, and you never “complete” it.
- Content Marketing
Create valuable content that will be valuable to your readers. Whether it’s blog posts or white papers, make sure the content you’re creating is informative and helpful to your target audience. With relevant and timely information, effective content communicates to your audience and prospective clients.
Of course, there are a lot of approaches to this. You can distribute regular blog posts or educational movies. Remember to include some infographics and e-books. Whatever information you choose to share, make it consumable and simple to grasp.
- Traditional Marketing
While digital marketing is important, there’s still a place for print ads, direct mailers, and other offline tactics to advertise your company. Don’t forget about traditional marketing methods.
Which One to Start First?
By using these five strategies, you’ll be on your way to building a successful law firm marketing plan. But the next question is: which one will you start with first?
In actuality, all these strategies go hand in hand. If you want potential clients to be able to find you easily online, make sure your website is optimized for search engines. Creating valuable content is also important if you want people to keep coming back to your site. Use the power of social media to your advantage, and don’t forget about traditional marketing methods because they can still be effective in reaching potential clients.
Marketing with Rohring Results
Digital marketing for law firms/attorneys is an evolving process that will yield various outcomes as you experiment with different tactics and discover which plan works best for your practice. To attract prospective clients to your law business, you need to create your brand and enhance your online presence with a dynamic marketing strategy.
Your company’s chances of attaining its goals and desired results can be considerably increased with experienced insights, solutions, and tools from a digital marketing agency like Rohring Results. If you need help with any of the strategies listed above, we can help. Our team of marketing experts will create a thorough digital marketing strategy for your firm.
You are welcome to contact us, and we will be delighted to help your company grow.
